Company XIV is a New York City Neo-Baroque performance troupe fusing opera, circus, live music, over-the-top design, cross-genre, and cross-gender artisans. Productions are a truly immersive theatrical experience. Costumes are extravagant, choreography tight, light and sound design skilled, titillating senses in a plush aromatic atmosphere. Company XIV is a vaudevillian masterful virtuoso, bold in both context and humor.
Capturing the true essence of these productions is best live and a redesign of Company XIV branding must leave more than it reveals. Focusing on eyes as windows into a world accessed only by imagination, branding design simply beckons a journey; a curiosity. I chose a modern typeface (Brandon Grotesque) as the architecture merging ancient & contemporary complexes. Eyes are the focus of each piece wrapped in typeface as if eyes are the stage and font the audience in their seats. Immersion of style connecting voyeurs to performers, this branding is the white rabbit of Company XIV. Vibrant modern colors visually pop a hidden underworld of beauty accessed only through the eye calling you to feed your head.